TNT Sports is expanding its sublicense agreement with ESPN for the College Football Playoff. As the network previously announced, beginning this year, TNT Sports will air two quarterfinal games and one semifinal game in addition to the two first-round games it previously sublicensed from ESPN.
And as it would turn out, the expanded sublicense agreement goes beyond the additional inventory.
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According to a report by Anthony Crupi in Sportico last week, TNT Sports will be given the ability to sell advertising against its College Football Playoff inventory beginning this year. Under the prior sublicense arrangement, ESPN sold ads and retained the ad
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