The Los Angeles Lakers have announced they will team up with Albert, their new jersey patch partner going into the 2026-27 season.
The AI-powered financial assistant and management application will have its logo appear on all four Lakers uniforms as part of a premium sponsorship.
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Albert was founded by college roommates Yinon Ravid and Andrzej Baraniak in 2015, according to its website. Its mission is to “give everyone a chance at financial stability”.
The new partnership marks the end of the Lakers’ previous deal with Bibigo, a global Korean food brand, which first became finalized in 2021.
The Albert logo will be placed in
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