Fanatics is turning its gaze overseas.
The digital sports platform and licensed sports merchandiser has signed a multiyear partnership with the European Tour Group to become the exclusive operator of the official DP World Tour and the Ryder Cup European store. It will also become the exclusive retail partner for the 2027 Ryder Cup at Adare Manor in Limerick, Ireland, as well as the Amgen Irish Open, Genesis Scottish Open, BMW PGA Championship and Husqvarna British.
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The agreement includes the right for Fanatics to create officially licensed
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