San Diego FC CEO: World Cup Is MLS’s ‘Second Booster’ After Messi

Tom Penn long believed hosting the FIFA men’s World Cup would be Major League Soccer’s second major boost, after Lionel Messi‘s arrival to the league in 2023. Now that the tournament is over, the San Diego FC CEO says it exceeded his highest expectations. 

“I always talked about the double booster on the league: the first one Messi, the second one the World Cup,” Penn told Front Office Sports

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