The most valuable thing we all have is time. Every second of every day has value. People often reflect on how they’re spending their time. Others look for shortcuts to create more of it. In sports radio, everything is based on time. That’s why I was tickled pink when WFAN’s Boomer Esiason contemplated the value of his time live on the air, determining how much it would cost SiriusXM Mad Dog Sports Radio to secure his services on a weekly basis.
Every football season, programmers and talent
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