Telemundo is revising down Spanish-language viewership for the 2026 World Cup. There are conflicting reports on what exactly caused the change.
The viewership change affects all matches on Telemundo from Thursday, June 11 through Sunday, June 14. Telemundo’s published viewership includes television data measured by Nielsen, in addition to streaming measured by Adobe Analytics.
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While using Nielsen is the industry standard for publicizing viewership, NBCUniversal (which owns both NBC and Telemundo) is the only major player that uses Adobe Analytics to measure its streaming viewership on Peacock.
Adobe Analytics has been used for all major NBC Sports events lately, with figures being reported
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