Stephen Curry is nearing the end of his illustrious NBA career, but he’s not done making moves. The four-time NBA champion announced Monday he’s signing with the Chinese sportswear company Li-Ning after a high-profile period of sneaker free agency.
Under Armour had Curry for 12 years, and Curry started the sub-label Curry Brand with the company in 2020. Curry and Under Armour split last November over middling sales, however, with Curry allowed to retain ownership rights of Curry Brand the “Splash” logo.
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Now, Curry is taking Curry Brand international with Li-Ning.
“This is bigger than a shoe deal, bigger than a signature series,”
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