Sports Teams Are Making the Same AI Mistake Newspapers Made With the Internet

The New Orleans Saints and Minnesota Timberwolves made pledges recently on X. No AI for graphics or illustrations. The sports world applauded. I didn’t.

I understand the instinct. Authenticity matters in the media world. Fans want to feel a human connection to the brands and people they follow. But the blanket rejection of AI as a creative tool doesn’t protect authenticity. It confuses the tool with the output. That confusion gives organizations embracing AI a significant competitive advantage over the ones that don’t.

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