If you follow sports or work in sports media, you follow a ton of data. Every program, podcast, and piece of short-form video comes with data. Working for Barrett Media is no different. We track web traffic, social engagement, YouTube watch time, and many other data points. If you’re not in tune with the data, you won’t understand what plays well with the audience you serve.
That’s why sports viewership figures matter to people who work in sports media. From a talent standpoint, they reveal what national and local audiences care about. If sports fans are spending time watching something, you
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