The University of Kentucky is considering selling naming rights to Memorial Coliseum as part of an ongoing effort with its multimedia rights partner JMI Sports to generate additional revenue for the athletics department.
Last week, JMI Sports President Paul Archey told the Champions Blue LLC board of governors that Memorial Coliseum naming rights is one of several remaining unsold assets the department is targeting. Under UK’s extended partnership with JMI, the university receives 80% of advertising and inventory sales revenue over the next 15 years.
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Any potential deal would come as UK works to help fund rising athlete compensation costs tied to
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