MS NOW reduced Morning Joe from four to three hours this week, marking a notable shift toward expanded daytime programming. According to Rob Shuter’s Naughty But Nice Substack on Friday, March 20, an insider said the change at MS NOW (formerly MSNBC) was not the hosts’ idea. Reports this week detailed a broader schedule shuffle moving Stephanie Ruhle and Alicia Menendez into daytime and adjusting Morning Joe’s hours for Joe Scarborough and Mika Brzezinski. While the Associated Press reported MS NOW said it was the show’s choice, a source told Shuter the hosts see it as a slow phase-out. One
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