The Dealmaking 3: NBC’s Olympics Coverage, AI in Major Leagues, UFL’s Latest Deals

Watch The Dealmaking 3 of the Week Below: 

This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features NBC Sports partnering with more than a dozen tech vendors to secure a seamless and complete coverage of the Milan Cortina Olympics, teams and major professional leagues using AI to streamline internal processes including TKO Group Holdings, Inc. (NYSE: TKO) conducting AI seminars for its employees, and the UFL securing New Era, adidas AG (XETRA: ADS.DE), Nobull, and other companies as official league partners.

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