How Pete Rose once led Cincinnati to rename the convention center

Naming a street after Pete Rose was a bit of a thorny issue in 1985. Why? Because Cincinnati honored the baseball great before honoring one of the city’s most revered figures.

The result was one of many name changes for Cincinnati’s Downtown convention center.

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Originally called the Convention-Exposition Center when it opened in 1967, it got a new name again on Feb. 9. The former Duke Energy Center became First Financial Center following a $264 million renovation. First Financial Bank will pay $10.1 million over the next 15 years for the name.

It’s common for venues to change names when corporations pay huge

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